// March 26th, 2010 // No Comments » // Blogroll, Technical Know-It-All
Surely you guys would have heard of Earth Hour happening on the 8:30pm 27th March 2010. While it is a great move to spread awareness about being “green” and potentially save some “energy”, underneath it all we are still a society driven by energy. From a consumer’s point of view, the whole world going dark for a bit and it’s suddenly a statement being made. But what they probably don’t know is that one of the biggest power consumers in the world are datacenters and IT infrastructures. So the question is “why don’t they power-down for Earth Hour?” or maybe use less power. Sure. If you want your bank accounts frozen, mobile phones services offline, Facebook account going offline (OMG, that would be a disaster wouldn’t it), and airplanes sent flying blind just to name a few during Earth Hour. Having said that, I do support the cause of being greener whenever I can.

While much is being done to make datacenters and IT infrastructures greener, I seriously think it will still get worst. For example, virtualisation of servers to reduce hardware and carbon footprint sounds great, but as needs grow its inevitable that the infrastructure will consume more power. Traditionally, provisioning a new server requires quite a bit of time and usually justification, but with virtualisation, this process is made easier and much quicker. Now, admins provision servers in half the time and on readily available resources, and then here comes the catch. Where in the past, 1 physical server will usually run a few applications, today in a virtualised world, 1 virtual machine will often be dedicated to run a single app. After a while, we are back to square one, burning up just as many physical servers like we used to.
So what I’m really trying to say is that in order to be truly green, I suppose technology alone is not good enough, it requires management and education. Guess it’s something to ponder on this year’s Earth Hour.
p/s : I do not usually agree much on what Malaysian Orgs / Govt has to say, but there has been a viral thread circulating about that says “TNB wants to sue WWF for Earth Hour”. I suggest you guys should make your own judgements if its true because it is written on a blog and none of the big news players like Reuters or AP has picked it up. Go figure… I’m not gonna provide you guys the link to endorse it further.